Newton Independent
The Greater Newton Area Chamber of Commerce will champion the effort to gain a Main Street Iowa program designation to spur the economic development of the downtown commercial area, Newton City Council members were told at Monday's meeting.
"On behalf of the Board of Directors of the Greater Newton Area Chamber of Commerce, I am pleased to announce our intent to apply to the Iowa Economic Development Authority for Newton, Iowa to be accepted into the Main Street program," Darrell Sarmento, executive director of the Newton Chamber, told council members during discussion on the topic.
Sarmento said that the Chamber and other civic and city leaders have met recently with officials with the Main Street program to better understand its operation and the process to be selected in the program that now includes 49 Iowa communities, including Colfax in Jasper County.
The mission of the Main Street Iowa program, established by the Legislature in 1985, is to improve the social and economic well-being of communities by assisting those selected to capitalize on the unique identity, assets and character of their historic commercial districts.
Sarmento noted that Newton has looked into the program in the past but has never pursued an official designation. However, with Newton's recently completed Comprehensive Plan in place, the city's preservation commission seeking National Register of Historic Places status and the recently re-implemented downtown Self-Supported Municipal Improvement District, the "time is right," he said.
"On behalf of the Chamber board, we feel the time is right and we are ready to champion the cause, partnering with the city to complete the application, raising needed funds required by Main Street, and allowing the Main Street staff person to operate under the umbrella of the Chamber with its own advisory board," Sarmento said.
The Chamber director told council members that by the middle of next month, a "Main Street Launch Team" will be assembled to do research, visit other local Main Street communities, like Colfax, Oskaloosa and Osceola, and begin the fundraising process for the public/private partnership that funds the Main Street program's work. Though an exact figure is not yet certain, a rough figure would be $75,000, with most of that used to hire the Main Street manager.
Sarmento also said that plans are in the works for a few Main Street town hall meetings to be held this summer where representatives from the Iowa Economic Development Authority will be on hand to give an overview of the program and answer questions from the business community in the downtown area, as well as from the general public.
He went on to note that participation in the Main Street program requires broad community support.
"Being a Main Street community means all hands on deck," he stated in comments provided to the council. "We must have city wide support to succeed."
The application process will begin in the fall. "Launch Team" members plan to attend the Main Street Application Seminar that will start the process with the actual application due around the first of the year 2014.
Should Newton not be selected, the community would be able to apply the following year.
Sarmento said the Main Street Program approach to economic development was developed by the National Trust for Historic Preservation with the goal of mixing development and historic preservation. To that end, the program follows a four-point approach:
- Economic restructuring/business improvement - This element involves diversifying the commercial district economy by identifying potential market niches, finding new uses for vacant or underused properties and improving business practices.
- Design - Through the utilization of appropriate design concepts to the area, this aspect improves the visual quality of the commercial district, including buildings, signs, window displays, landscaping and the general environment.
- Organization - This aspect brings together the various segments of the community including the public sector, private business and individual citizens to coordinate with a paid program manager on efforts to revitalize the commercial district.
- Promotion - As the aspect states, the goal of promotion is to show the downtown commercial district in a positive manner. This allows the community to focus on the commercial district as a source of pride, social activity and economic development potential.
Council members were generally receptive to the plan and were impressed by a study released Monday on the economic impact of the Main Street Iowa program on the state since its inception more than 25 years ago.
"It's an exciting program, for sure," Council member Noreen Otto said. "It's a remarkable tool."
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